Elliot Crane · Creative director

Creative director. Campaigns, identities and film titles.
( Selected work 2019 — 2026 )
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( Selected work )

Six briefs, six frames.

All work →

Model in a blue puffer jacket lit by cyan light

Tundra — Outerwear campaign4:5 · 2026

Winter outerwear, shot in one cold light.

Blue painted concrete stairs climbing a facade

Arc — Architecture identity2:3 · 2025

Identity for a practice that builds in colour.

Prism — Glassware launch1:1 · 2024

A product launch with one lamp and no set.

Film crew working around a lit trailer at night

Lumen — Film titles3:2 · 2025

Title sequence for a night-shoot feature.

Black and white runner's legs crossing hard shadow

Stride — Running campaign16:9 · 2024

Sportswear printed in two inks.

Underside of a concrete bridge against teal sky

Span — Annual report4:5 · 2023

Engineering, framed from underneath.

( Approach )

I decide the frame before anyone lifts a camera: what stays in, and what gets cut.

( Contact sheet )

Every frame, re-cropped.

Hover a frame to change its crop

01A9:16

02A1:1

03A4:5

04A16:9

05A4:5

06A9:16

07A1:1

08A4:5

Black and white portrait of Elliot Crane, lit from one side

Crop 4:5E. Crane, Lisbon

( The Director )

Twelve years deciding what the camera sees.

BasedLisbon, working worldwide

PracticeIndependent since 2014

ForBrands, studios, broadcasters

About Elliot →

( Disciplines )

01Campaign direction

02Brand identity

03Film titles

04Photography direction

05Launch films

( Rule one )

Elliot Crane, creative direction

( Recognition )

Twelve years on the ruler.

2026

2025

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

Gold, campaign direction

Tundra

Shortlist, title design

Lumen

Best identity, small practice

Arc

Merit, art direction

Stride

Best annual report

Span

Silver, launch film

Prism

Young director award

Harbour

140+

Campaigns shipped

Years independent

Recognitions

( Open brief )

Two projects a quarter.

Booked months are struck through. March is the next opening.

Book March

01Jan

02Feb

03MarOpen

04Apr

05May

06Jun

07Jul

08Aug

09Sep

10Oct

11Nov

12Dec

2027

( Journal )

Notes from the edit.

All entries →

Method

Why I crop before I shoot

Deciding the ratio first changes every choice after it.

Craft

Working with one light

A single lamp is a decision. Five lamps are a compromise.

Film

Titles that leave the face alone

Notes from designing the Lumen title sequence.

( Contact )

Let’s start with a frame.

Book a call hello@elliotcrane.com

Elliot Crane

Creative direction

Studio

Lisbon 17:42

Commissions

Open from March

Elliot Crane

Creative direction for campaigns, identities and film.

hello@elliotcrane.com

Index

Elsewhere

Template

ELLIOT CRANE

Crop 21:9 · End card

Lisbon · Worldwide

Elliot Crane

Creative direction for campaigns, identities and film.

hello@elliotcrane.com

Index

Elsewhere

Template

ELLIOT CRANE

Crop 21:9 · End card

Lisbon · Worldwide

ELLIOT CRANEELLIOT CRANEELLIOT CRANE

Six briefs, six frames.

Every frame, re-cropped.

Twelve years deciding what the camera sees.

Nothing gets croppedNothing gets croppedby accident.by accident.

Twelve years on the ruler.

Two projects a quarter.

Notes from the edit.

Why I crop before I shoot

Working with one light

Titles that leave the face alone

Let’s start with a frame.