Method

Why I crop before I shoot

Deciding the ratio first changes every choice after it.

Most crops happen in the edit, by accident. I pick the ratio on the first call, before casting, because it decides where the light goes.

Four ratios, four briefs

Wide is for place. 4:5 is for a person. Square is for an object. Vertical is for a phone in someone’s hand.

Elliot Crane

Creative direction

Studio

Lisbon 17:42

Commissions

Open from March

Elliot Crane

Creative direction for campaigns, identities and film.

Template

Sea horizon disappearing into fog
ELLIOT CRANE
Crop 21:9 · End card

© 2026 Elliot Crane. A Framer template.

Lisbon · Worldwide

Elliot Crane

Creative direction for campaigns, identities and film.

Template

Sea horizon disappearing into fog
ELLIOT CRANE
Crop 21:9 · End card

© 2026 Elliot Crane. A Framer template.

Lisbon · Worldwide

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